safavieh headquarters

Safavieh Headquarters: Your Ultimate Destination

By Nicole Hernandez
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Nestled in the heart of New Jersey, the Safavieh headquarters serves as the nerve center of this globally recognized home furnishing company. Established in 1988, Safavieh has carved a niche for itself in the competitive industry, offering a wide array of high-quality, stylish, and affordable home accessories, area rugs, and furniture.

Spanning over 30,000 square feet, the Safavieh headquarters is a sprawling complex that houses the company's administrative offices, design studios, warehouse, and showrooms. It's not just where the magic happens; it's also where the company's mission—delivering exceptional home furnishing solutions—comes to life.

Company History and Growth

The Safavieh journey began when founder Jeff Cohen aimed to provide customers with access to premium-quality, designer rugs at competitive prices. Starting as a modest rug store in New York City, the company has since grown into a multifaceted retailer with a significant global footprint.

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the inside of a building with many tables and chairs in it's center area
the inside of a building with many tables and chairs in it's center area
a living room filled with furniture and a white rug on top of a hard wood floor
a living room filled with furniture and a white rug on top of a hard wood floor
Safavieh Style Dining Room
Safavieh Style Dining Room

With an unwavering commitment to quality, design, and customer satisfaction, Safavieh has expanded its product offerings to include not just rugs, but also furniture, lighting, bedding, and more. Today, the Safavieh brand is synonymous with style, comfort, and affordability—a testament to its journey from a small rug store to an international home furnishings company.

Milestones in Expansion

One of Safavieh's significant milestones was the opening of its first dedicated showroom in Secaucus, New Jersey, in 1997. This step marked a shift in the company's strategy, providing customers with a physical space to explore and experience the Safavieh difference.

Safavieh Soho Tufted Velvet Swivel Desk Chair | Grey |
Safavieh Soho Tufted Velvet Swivel Desk Chair | Grey |
Safavieh Soho 731A Ivory Blue 4 x 6 Rectangular Area rug in White | SOH731A-4
Safavieh Soho 731A Ivory Blue 4 x 6 Rectangular Area rug in White | SOH731A-4
Safavieh Metro Lauressa Geometric Area Rug, Light Blue/Ivory, 6' x 6' Square
Safavieh Metro Lauressa Geometric Area Rug, Light Blue/Ivory, 6' x 6' Square

Another notable achievement was Safavieh's entry into the e-commerce scene in the late 1990s. This move not only expanded the company's reach but also paved the way for a seamless, convenient shopping experience for customers worldwide.

Design and Innovation

Safavieh's headquarters is home to its design studios, where creative teams collaborate to conceptualize and develop new products. Blending classic designs with current trends, these teams strive to create pieces that are not just stylish but also functional and durable.

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One of the company's innovative practices is its customization program. Through this initiative, Safavieh allows customers to personalize their purchases, from adding custom-made area rugs to specifying sizes and materials for furniture pieces.

a living room filled with furniture and a leopard statue
a living room filled with furniture and a leopard statue
Soho Tufted Velvet Swivel Desk Chair | Safavieh - MCR1030 - Navy / 25.2 X 27.2 X 33.9
Soho Tufted Velvet Swivel Desk Chair | Safavieh - MCR1030 - Navy / 25.2 X 27.2 X 33.9
people are sitting in the lobby of an office
people are sitting in the lobby of an office
a blue and white area rug on a wooden floor with a wood floor in the background
a blue and white area rug on a wooden floor with a wood floor in the background
Safavieh Londyn Contemporary Style Upholstered Accent Chair/Pumkin Orange Lowes.com
Safavieh Londyn Contemporary Style Upholstered Accent Chair/Pumkin Orange Lowes.com
Abstract 455 Rug | Safavieh - ABT455 - BEIGE / IVORY / 4'-0 x 6'-0
Abstract 455 Rug | Safavieh - ABT455 - BEIGE / IVORY / 4'-0 x 6'-0

Operations and Impact

The Safavieh headquarters is not just a symbol of the company's growth; it's also a reflection of its commitment to operational excellence. The sprawling complex is meticulously designed to ensure efficient management of inventory, orders, and deliveries.

The company's robust operations not only enable it to meet customer demands but also allow it to maintain its high-quality standards. Moreover, Safavieh's careful selection of suppliers and adherence to sustainable practices contribute to its positive impact on the environment and the community.

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World-Class Showrooms

Safavieh's headquarters showcase some of the company's most exquisite and innovative products. Spread across spacious, elegantly designed showrooms, these products serve as a visual testament to Safavieh's commitment to quality and style.

SAFAVIEH - SOHO TUFTED SWIVEL DESK CHAIR - CREME - MCR1030A
SAFAVIEH - SOHO TUFTED SWIVEL DESK CHAIR - CREME - MCR1030A
Soho Navy Linen Tufted Swivel Desk Chair by Safavieh
Soho Navy Linen Tufted Swivel Desk Chair by Safavieh
Safavieh Msr Trace 3511Y Ivory Green 6 x 6 Square Area rug Cotton in White | MSR3511Y-6SQ
Safavieh Msr Trace 3511Y Ivory Green 6 x 6 Square Area rug Cotton in White | MSR3511Y-6SQ
a man is standing in front of a reception counter
a man is standing in front of a reception counter
Safavieh Metro Bridget Abstract Area Rug, Blue/Ivory, 4' x 4' Square
Safavieh Metro Bridget Abstract Area Rug, Blue/Ivory, 4' x 4' Square
Safavieh Micro-Loop MLP526N 9' x 12' Navy and Ivory Area Rug
Safavieh Micro-Loop MLP526N 9' x 12' Navy and Ivory Area Rug
Safavieh Soho Tufted Linen Swivel Desk Chair - Navy
Safavieh Soho Tufted Linen Swivel Desk Chair - Navy

Visitors can explore a wide variety of product lines, from traditional and transitional to modern and contemporary styles. Each showroom offers a unique sensory experience, immersing visitors in a world of color, texture, and design.

Community Involvement

Beyond its corporate walls, Safavieh is deeply committed to giving back to the community. The company actively participates in charitable endeavors, supporting causes related to health, education, and local initiatives.

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Safavieh's commitment to social responsibility is encapsulated in its headquarters, where a sense of community and purpose permeates the atmosphere. From supporting local businesses to investing in employee growth, Safavieh's headquarters is a reflection of the company's values and its commitment to making a positive impact.

As the sun sets on one day and rises into the next, Safavieh's headquarters remains a hub of activity, a testament to the company's unwavering pursuit of excellence, and a symbol of its place in the ever-evolving home furnishing industry.

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